Inbound Marketing

Inbound Marketing answers the biggest problem most New Zealand businesses face: getting more customers

Outbound Marketing

The Interruptive Way

When was the last time you paid attention to all the ads in a TV ad break? For most of us it’s the time to fast forward, make the tea or brush our teeth. We’re unsubscribing from emails and only clicking on 0.2% of website banner ads because those types of ads get in the way of what we really want to do – they are interruptive. They still have their place in marketing but there has to be a better way…

Inbound Marketing

Earning Permission

So would it not be better to attract the attention of the prospect with valuable information. Inbound marketing has the power to give the searcher exactly the content they are looking for at the precise place they need it. Inbound marketing is about pulling in qualified leads when they’re already actively hunting for answers and solutions.

The Inbound Marketing Methodology

Inbound Marketing aligns content with a prospect's interests, gaining the trust of a lead and the permission to talk more before potentially closing the sale.

Build brand awareness, reach new audiences and attract traffic to your website through engaging and valuable content.

Convert interested visitors into leads in exchange for something they want, so that you can use their contact details for future marketing.

Guide leads, that may not be ready to purchase from you, by nurturing them through the buying process with timely contact, content and close offers.

Encourage repeat business, referrals, and positive reviews by delighting the customer and reassuring them they have made the right decision.

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.”

Seth Godin

Author and Marketer

The 4 inbound Marketing Essentials

It's one of the best and most cost-effective ways to convert strangers into customers and promoters of your business, but Inbound Marketing requires clever thinking and the influence of these essential resources.

Buyer Personas

Buyer Personas are semi-fictional profiles of your ideal customers derived from research and sales data from your existing customers. They define groups of our most important customers and consider demographics, behaviours, interests, goals and pain points so that we can align content and strategies with them, throughout the buyer’s journey.

Optimised Website

An optimised inbound website eases the dissemination of landing pages, blog posts and lead capture forms, usually through a user-friendly CMS. It’s search engine optimised, for meta titles, descriptions and all factors that will ensure keyword ranking on google. It’s the core for content distribution, conversion and deal closure. 

Remarkable Content

At the heart of inbound marketing strategy is remarkable content. It’s what attracts interest and provides value. It’s what endears prospects to you. It should be unique, original, thought-provoking and timely. And depending on your audience and goals it may include blog articles, infographics, videos, webinars, games and more.

Inbound Tech Stack

Whether you’re using a spreadsheet or something fancier there are a plethora of tools and apps to help us plan, optimise, execute and track your inbound marketing plan. A solid inbound strategy backed by the right applications for your business will help you stay on track to achieve your goals.

Ready to take the next step to more customers?

Contact us and we’ll help you start the inbound marketing journey.