The challenge with many service businesses is to take the conversation from being “about us” to a true customer-centric position – Sudbury’s listened.
On the surface, professional service websites can be boring and repetitive, with little room for differentiation. We took on the challenge to write, design and develop the Sudbury’s website.
About This Project
With the stakeholders fully supportive of the move to talk about their customers and the outcomes they wanted from their accounting and financial advisory firm, rather than the “this is what we do and how we do it” rhetoric normally pushed by professional service websites our approach was aimed at changing the way customers would recognise the dedicated team.
As opposed to over-complicating things and losing potential users, our approach entailed simplicity, ensuring that the website clearly encapsulated the company’s skills.
The result was a radical departure from the old, into a contemporary website design that graphically displays that Sudbury’s are leading edge within their industry.
While covering the services that Sudbury’s provide, the site talks in end-customer terms, demonstrating the benefits they can get from working with Sudburys. The Blog and Case Study setup allows the business to add more and more evidence of their results-orientated customer focus.