Event Website Design

Taste of Auckland enticing vistors to attend

As a key event on the Auckland calendar you get one shot at converting interest to sales. Their website is a crucial element of the client’s marketing.

Charged with redeveloping the Taste of Auckland website on a modest budget we set about first establishing how their Value Proposition should be conveyed to the Auckland target market but giving consideration to the global brand identity template. Our new designs reflected the vibrancy of the event. Special attention was given to Responsive Design layout given the percentage of visitors using mobile. With the focus on conversion prominence was given to Ticket Purchase and the event’s key features.

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