Search Engine Marketing

Coming up Roses for Wild Poppies

Optimising the digital media formula to attract substantially more leads for Wild Poppies has reaped dividends for this premium online e-retailer.

The Challenge

Taking over from a previous respected digital media agency is always a little nerve racking – can Grand live up to the promise of “more business for your business”? – but seeing glaring holes in their online advertising and Google Adwords strategy, conducting thorough keyword and competitor research, then building out new intelligent Adwords campaigns has returned results so staggering we aren’t allowed to publish them!

Building on this success we’ve jointly developed an ongoing marketing plan, rich with inventive steps that concentrate on growing traffic from more and more sources, engaging and nurturing prospects, rewarding loyal customers with reward points and ever-improving conversion rates at all points of the buyer’s journey.

For us it’s a fluid marketing plan of continual improvement, where KPIs are monitored weekly so that, as resources allow, current promotional tactics are optimised and new avenues are explored. 

Ready to build something grand?

Let’s grab a coffee and see how we can help with your next brand, website or promotion.