The world has become digital, and your business is no exception. With the growth of digital marketing, businesses have been turning to conversion-based sites as a way to drive leads and sales. A conversion site helps you identify what actions your visitors take on your site so you can focus on driving those actions instead of selling visitors on things like products or services.
A conversion-based site is useful for many reasons beyond just driving conversions. For example, it also gives you an option when designing a layout that doesn’t require you to rely on plugins or third-party services. It lets you target your ads more effectively and create a design that will look great across devices, too.
Create a site for conversions
Creating a conversion-based site is great for driving conversions, but it isn’t always easy. You have many options to choose from when designing your site, and the amount of time and effort you put into your site will depend on what you want to achieve. It’s also important to think about how visitors will interact with your site.
It’s best if you consider a few things before starting your conversion-based site:
- How will visitors interact with the website?
- What are the goals of your business?
- What will convert better?
Be clear about your goals
The first step to creating a conversion site is getting clear about your goals. Identify the actions you want your visitors to take and what you hope they will do once on your site. Make sure you have a clear idea of how you want people to engage with your content so that you can create the layout for your site that allows for those interactions.
Next, think about the most important features of your website and plan out what content should be displayed where. For example, if you’re selling products, think about where they should be placed and what order they should be in. If you’re selling services, then plan out which pieces of content are essential to the visitor’s experience and where they should appear on the page.
Use analytics to inform your decision-making
The top resource for finding success on a conversion-based site is analytics. Using the analytics, you can make informed decisions about what your visitors are doing and what actions to focus on.
Start by setting up goals in your analytics software so you know where you want to take your traffic. After that, set up conversion pixels on your website so you can track specific actions. When it comes to clicking ads or visiting certain pages, this will help you understand what’s working and what isn’t. It also gives you a chance to fine tune your site before investing in any other methods of driving leads or conversions.
Make sure you understand your visitors’ journeys
Understanding your visitors’ journeys is vital for a successful conversion-based site. From their first encounter with your website to their final purchase, you need to know what steps they take and how long it takes them to complete each step. This helps you target your ads so that your message will reach the people most likely to convert into customers.
There are several ways you can use analytics on your site to understand these journeys. For example, Google Analytics lets you see where visitors go on your site, when they come in contact with a certain page, and where they enter and exit the site. You can also use Google Search Console to see how many people have viewed different pages of your website over time and what keywords they searched for while visiting. If you have a blog or news section on your website, consider using Google Trends to find out which topics are trending right now.
AdWords is the key to success with PPC ads
One of the most important things to understand is that Google AdWords is a huge key in driving conversions. With AdWords, you can target your audience and set up your ads to have a specific call-to-action at the end. You’ll also see better conversion rates when you’re using PPC ads.
Some other tips for success with PPC: Embrace long-term goals and make sure you are willing to stay focused on them. Track your performance so you can make continuous adjustments.
#1: Use a conversion-based site
Making sure that your website has been designed with conversions in mind is an essential step toward creating a successful conversion site. In order to create this design, you need to know how visitors interact with the site and what actions they take throughout their journey through your website. This will help you identify what actions are most valuable for driving conversions on your site and focus more on those actions instead of selling visitors on things like products or services.
#2: Embrace long-term goals
When designing a conversion site, it’s important not to get too distracted by short-term goals. Instead, make sure that you understand where you want to be in the future and use that information as a way to guide your design efforts today. Don’t worry about getting everything done right away; rather, think long term so that once you reach those goals, all of your work will be worth it overall.
Test, test, test
Of course, to create a successful conversion site, you need to first test your idea. To find out what’s working and what isn’t on your site, use Google Analytics or another analytics tool to review where visitors go on your site. This will also help you identify any problems that might need to be fixed.
Another way to determine if your site is converting well is through data tracking. You can use a tool like Google Tag Manager to track specific actions visitors take on your site and how many people are taking those actions. If you see that people are not converting at the rate you want them too, you should re-evaluate why they aren’t converting and make adjustments accordingly.
Everything about your website – from the copy to the design – should focus on one thing: conversions.
Your conversion-based site should have a clear goal in mind and a site that targets a specific type of visitor. With the help of an analytics tool, like Google Analytics, you’ll be able to track what visitors are doing on your site and use that information to make decisions about where to invest your time and money.
Once you’ve created a conversion-based website, it’s time to get it in front of people. AdWords is the key to success with PPC ads.