Growth marketing is about one thing: attracting engaged customers at every step of the sales funnel.
So, while traditional marketing focuses on the top of the funnel, drawing in an audience; and inbound marketing focuses on attracting and nurturing leads with content; and account-based marketing targets specific accounts; Growth Marketing is inclusive of the entire sales funnel.
Key pillars of our Growth Marketing process are experimentation and agility.
By setting Key Performance Indicators we regularly measure a campaign’s performance, test options and quickly respond to outcomes.
We continually optimise success channels and quickly divert or adjust under-par tactics.
The growth marketer’s role isn’t limited to a particular channel, tactic, or even department.
A growth marketer’s job is to find growth wherever he or she can.
A lot of the time, tactics may not be considered marketing at all. They could be web design, product development, direct sales or something ompletely different.