Get more business for your business by engaging more leads, prospects and customers at every step of the sales funnel.
Growth marketing is about one thing: engaging more customers at every step of the sales funnel.
So, while traditional marketing focuses on the top of the funnel, drawing in an audience; or inbound marketing focuses on attracting and nurturing leads with content; Growth Marketing is inclusive of the entire sales funnel.
Key pillars of our Growth Marketing process are experimentation and agility.
It’s about measuring a campaign’s performance against KPIs, testing options and quickly responding to outcomes.
We continually optimise successful marketing channels and quickly divert or adjust under-par tactics.
The growth marketer’s role isn’t limited to a particular channel, tactic, or even department.
A growth marketer’s job is to find growth wherever he or she can.
A lot of the time, tactics may not be considered marketing at all. They could be web design, product development, direct sales or something completely different.
Growth marketing integrates multiple channels to deliver extraordinary results. It’s a holistic approach that demands experimentation and agility and actively using digital tools to optimise your marketing results.