Improvement in engagement rate
Increase in enquiries
About this Project
DCA Façade, a leading name in architectural façade solutions, has been transforming commercial and residential exteriors throughout Australia with their high-quality products sourced from global manufacturers. With a rich portfolio that includes the likes of Rieder GRC from Austria, ItalMesh from Italy, and Terracotta Tile façade systems from Spain, DCA Façade has been the go-to choice for architects, designers, and builders aiming to create architectural masterpieces.
Their objective was to have a digital platform that not only showcased their vast product catalogue but also provided technical resources to commercial architects and building developers.
Engage Digital, with its expertise in crafting bespoke digital solutions, took on the challenge to design a website that would resonate with DCA Façade’s target audience. The chosen framework was WordPress, complemented by the Elementor Page Builder, ensuring flexibility and ease of updates by the client. The project’s key features included:
- Large Product Catalogue Presentation: Showcasing a diverse range of premium products from global suppliers, ensuring architects and developers have a comprehensive view of available façade systems.
- Technical Resources for Architects: Providing essential information and resources to aid architects in their design process.
- Project Case Studies: Highlighting DCA Façade’s expertise with real-world examples from Australia and New Zealand, offering potential clients a glimpse into the company’s capabilities.
- SEO Optimisation: Ensuring the website ranks well on Google, making it easily accessible to the target audience.
- Responsive Design: Guaranteeing a seamless browsing experience across devices.
- Marketing Automation with ActiveCampaign: Streamlining lead generation and nurturing prospects, ensuring a continuous engagement with potential clients.
The result was a state-of-the-art website, dcafacade.com.au, that perfectly encapsulated DCA Façade’s brand ethos and showcased their vast product range. The website has since become a hub for commercial architects and building developers to explore and source high-quality façade and cladding products for their projects.
With the integration of marketing automation tools, DCA Façade has seen a significant increase in lead generation, ensuring they remain at the forefront of the architectural façade solutions industry in Australia.
Engage Digital is honoured to have played a pivotal role in DCA Façade’s digital transformation journey, and we eagerly anticipate further collaborations in the future.