Improvement in engagement rate
Increase in enquiries
About this Project
As a procurement company for hotels, corporates and the likes of aged care facilities, The Hotel Space is working in an ultra-competitive environment, during uncertain times for the industry.
It has to present at its best. And invariably the first point of contact is the website.
First impressions count; so, it is imperative that the Hotel Space’s website conveys a compelling proposition and hits the mark for FF&E and OS&E product offerings and delivers proof of reputation and credibility through inspiring project examples.
We proposed a structured, creatively designed and professional written website that will better position The Hotel Space brand and drive response, enquiry and sales.
For this project, we built the site on a WordPress and WooCommerce platform to ensure a client-friendly Content Management System. Our development team we are able to create a backend solution to allow the team at The Hotel Space to administer and manage their products with ease. This includes the ability for bulk updates to the large product database.
Product Search and Category/Product Filtering were also carefully considered in the development and design aspects; to make it easy for Users to find what they are looking for.
We’ve structured the website development in a way that require as little external developer intervention as possible after launch. The site now allows The Hotel Space to keep up to date with their database, as well as easily add and remove product ranges and individual products.
The Hotel Space new website perfectly positions them in the market as a leader in procurement services. The modern, user-friendly design is now a platform where they can display their portfolio of bespoke projects, as well as a gallery of looks with details on how to recreate these at home.
Finding products online is easier than ever now. Users are able to browse and create their own product lists through a seamless favourites system. To assist in lead generation, this solution allows users to save their products to the Favourites Wishlist and contact The Hotel Space, Email, or Print that list all in one place!
Overall, by simplifying the user journey, our intended users viewed more pages, taking in more content resulting in an improved engagement rate of 46%. We look forward to seeing their company grows from strength to strength.