Smarter Digital Solutions for Architects & Builders
Key Metrics
0%
Increase in Total Users
36,690 users in the last 90 days vs 13,048 users in the previous 90 days
0%
Increase in Engagement Time
From 19 to 96 seconds
About this Project
Raven is an industry leader in door seals, window seals, rubber weather strip, nylon brush strip, access threshold ramps. Glidex window cleaning squeegees, T bar washers and aluminium extension poles and more.
Established in 1950, Raven Products is an Australian family company that invents designs and distributes its leading range around the world. Raven is one of the most trusted brands in Australia, New Zealand, United Kingdom, the Middle East and the Asia Pacific region.
Raven have established a thorough website scope and reasonably complete wireframes and design layouts (desktop and mobile) for their vision for the new Raven architectural products website.
In particular, the website scope details the product requirements and special features expected and provides us a thorough brief to prepare this proposal from.
Raven Products has a wide variety of products to suit various door & window configurations. The primary function of the website is to provide detailed technical information to Raven clients in a manner that is easy to locate, understand and compare.
Our Approach
Engage Digital took on the challenge by leveraging our proprietary product management system, Centra, built in Laravel. This allowed us to create a tailored solution that could handle Raven’s complex product requirements and enhance the user experience. Key features implemented included:
- Complex Product Filtering: To assist architects and specifiers in finding the exact products they need, we developed an advanced filtering system. This feature simplifies the process of locating products that meet specific building and safety standards, making it easier for professionals to make informed decisions.
- Fast and Responsive Design: With a vast array of data and an image-rich site, ensuring quick load times and a smooth user experience was crucial. Building the site in Laravel allowed us to deliver a lightning-fast website, enhancing user satisfaction on both desktop and mobile platforms.
- Custom Account Login and File Approval System: Protecting Raven’s extensive intellectual property was a top priority. We implemented a customised account login and file approval system, enabling Raven to control access to critical images and files without delaying users’ work processes. This system ensures that only authorised personnel can access sensitive information, thereby safeguarding the company’s assets.
- Wishlist Functionality: To further support logged-in users, we added wishlist functionality. This feature allows users to save systems and products for future reference, aiding in construction specifications and enabling them to share product recommendations with colleagues.
Our services
- Product Relationship Mapping
- Web Design
- Bespoke CMS Development
- Website Development
- Conversion Optimisation
Platform
Results
The new website, raven.com.au, delivered significant improvements in user engagement and overall performance. Over the last 90 days, Raven Products experienced a remarkable 181% increase in total users, rising from 13,048 to 36,690. Additionally, user engagement time surged by 408%, increasing from 19 seconds to an impressive 96 seconds. These metrics reflect the enhanced user experience and the effectiveness of the new site in meeting Raven’s objectives.
Raven Products expressed high satisfaction with the new website. The enhanced functionality and user-friendly design have made it significantly easier for their clients to access and utilise detailed technical information. The advanced filtering system, in particular, received praise for its ability to simplify the complex process of finding and specifying the right products. The quick and responsive design has also improved user satisfaction, making it easier for professionals to navigate the site and find the information they need efficiently.
