Ecommerce Website Design & Digital Marketing to help online retailers flourish
We’re the Ecommerce Agency that’ll reimagine your customer’s online shopping experience.
Ecommerce Website Design & Development
Our in-house ecommerce design team works hand-in-hand with our developers to craft powerful, on-brand experiences that engage and convert online shoppers.
Much of our work demands bespoke feature development – extending a mere ecommerce store into a dynamic sales tool – detailed application or quoting systems, special pricing tiers, product customisation and addons, bespoke delivery and messaging.
Integrating your Online Store with Everything
A successful online store needs to dovetail into your operations and marketing systems. That’s why we’re experts at figuring out the tricky stuff and integrating your ecommerce store with inventory control systems, accounting applications, CRM, loyalty programmes, marketing automation and other sales channel websites.
An ecommerce store that seamlessly syncs with your business processes is going to make life so much easier – have one point of truth for product data and stock numbers, analyse and report on results in real time, send out automated messages to customers at precisely the right time.
Attracting More Traffic to Your Ecommerce Website
Without traffic to your website all your efforts will be in vane. A priority for our Ecommerce Growth Marketing strategies is driving more of the right traffic to your website.
We do that through numerous attraction tactics – starting with SEO; making your ecommerce website more visible to Google, pushing up your rankings for the keywords your desired customers are searching with.
PPC Ads with the likes of Google or Facebook, is up next – the objective here is to attract the right keen-to-buy prospects and monitor our success based on a sustainable cost per conversion.
Ecommerce Automation & Email Marketing
Marketing Automation has the power to optimise your ecommerce activity and drive your marketing efficiencies (read as, save money and get more done).
We use automation to increase signups, offer first purchase discounts, and remind customers they have left something behind in their carts. We’ll send a series of Welcome Emails to new customers. And segment customers to send ultra-personalised follow-up emails.
Leveraging data from ecommerce marketing automation and CRM apps, makes every communication hyper-sensitive to open rate, CTR, and, ultimately, sales and ROI.
Engage Delivers the Full Ecommerce Design and Digital Marketing Package
It’s not enough to just develop an ecommerce website – it has to be built ready for business; easily found by google, intuitive to use on mobile, and ready for scale with content, email and marketing automation.
Creative Ecommerce
Website Design
We pride ourselves in designing ecommerce websites that appeal to your right shopping audience and deliver a compelling value proposition.
Immersive Mobile
Ecommerce
With over 60% of ecommerce website traffic coming from mobile, you’re darn right that we have to get that mobile UX and conversion spot on.
Ready for
Ecommerce Marketing
A functioning ecommerce website is just the start. Buckle up for a journey with us into traffic generating PPC ads, email and marketing automation.
The right Ecommerce Framework
to suit your business
Engage Digital is a performance-driven growth marketing agency that blends technology, creative, and marketing to accelerate your Ecommerce growth. We’re system agnostic. We’ll recommend the right Ecommerce platform to fit your business.
WooCommerce
We’ll use WordPress Ecommerce when SKU numbers are low and budgets are tight but don't think for a minute that WooCommerce can’t scale with a bigger business. We’ve built highly customised shops on WooCommerce that benefit from their huge extension ecosystem.
Magento 2
Magento 2 takes our ecommerce web developers to a whole new ballgame of opportunity. Chosen for more demanding and robust ecommerce requirements, Magento 2 works nicely with larger product lists and integrations with inventory management, logistics and accounting systems.
Shopify
Some of the biggest names that trust Shopify are Allbirds, Bailey Nelson, and Kylie Cosmetics. Their success comes as no surprise as the platform’s usability can propel any sized business.
Businesses choose Shopify because it’s simple. It offers powerful SEO for Shopify tactics and tools, and provides a business owner with the foundation for a successful eCommerce marketing strategy.
SilverStripe
Used by well-known brands like Air New Zealand, Gordon Ramsay and the NSW Government, SilverStripe is an open-source CMS with powerful API integrations for a headless and decoupled approach to development and design of front-end tools on an adhoc basis.
That simply means that, in the right developers’ hands, we’re free to literally create anything for a powerful ecommerce experience.
Our Integrated Digital Marketing Services
Bespoke Ecommerce Development
Our experienced developers can create a robust and bespoke ecommerce website or app, whether you’re starting out or looking for innovative ideas!
Ecommerce Website Design
Looking to build a new website or transform an existing one that isn’t performing? We create engaging websites that offer the best in user experiences.
Conversion-Optimised Websites
Our Ecommerce websites are feature-rich and conversion optimised, providing the integrations needed to grow your online business.
Growth Marketing
Our exclusive methodology for strengthening brand pillars, optimising the sales funnel and automating for efficiencies will drive results.
Marketing Automation
Marketing Automation handles the repetitive tasks efficiently – engaging and interacting with leads and customers on auto-pilot.
SEO and PPC
Want more traffic? Then improve your ranking on google for more organic traffic and pull more visitors with Facebook and Google Ads.
Ecommerce Optimisation Checklist
- Are you running ecommerce marketing automations including abandoned cart emails, welcome emails to new customers and win-back emails to customers who haven’t purchased in a while?
- Are you looking to raise the average order value at the shopping cart with cross-sells and up-sells and related product pairings?
- Check your conversion rate – % of website visitors who make a purchase – are you continuously testing and applying improvements to the user journey, layout and content, calls to action, smoothing out the checkout process?
- Are you showing your customers how trustworthy you are with ratings and reviews, examples of who you work with, your returns policy and/or your shopping experience guarantee?
- Are you actively collecting prospect email addresses? – using website pop ups with special offers to first time purchasers, chat bots to engage with visitors, gamification techniques to interact with users.
- Are you using special SEO optimised landing pages and calls to action, targeting customers at specific stages of their buying journey? – e.g. product explainer pages and video for customers new to your product.
- Have you added multiple payment options to cover your customers prefer ways to pay? – Credit Cards, Paypal, Google Pay, Apple Pay, Afterpay, Laybuy, Zip and more.
- Does your Thank You/Confirmation page squeeze additional value from your customers with after purchase offers or requests to join a newsletter or Instagram page?
- Can users get to the most popular categories and products in 1 or 2 clicks?
Across industries, the average landing page conversion rate is 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
Ecommerce Website FAQs
An Ecommerce Agency is a digital marketing company that partners with your business to design, develop and promote your online business. You should look for an agency that can handle all aspects of your online business development from creating your ecommerce website through to scaling up your business with digital marketing strategies
Understanding what to look for in a website design company is crucial; the decision you make can have a significant impact on the online success of your organisation. We recommend hiring an established web design agency with a large portfolio of websites and a track record of dealing with businesses similar to yours. Examine internet reviews to see how satisfied clients have been with the company’s services
Software-as-a-service ecommerce websites like Shopify or a templated WordPress WooCommerce website can cost as little as $2-5000 before you’re up and running with a good online business.
Websites requiring more attention to design and layout, or where you task an agency to assist with content creation, photography and special shopping features my cost from $8,000 to $20,000.
If you’re expecting more from creative ecommerce design, bespoke product customisation and special checkout features – or you’re tasking the ecommerce agency to integrate with inventory control systems and marketing automation application, expect a budget from $20,000 to $50,000.
Heavily customised, enterprise-level ecommerce websites with intricate syncing with inventory control and accounting software, plus large product databases, may cost $50,000 to $80,000 or much more.
The first place to start is writing a great brief that considers and covers all the aspects of your business and the desired functions of your ecommerce website. Download our Website Planner and you’ll be off to a great start.
The next step is to arrange a meeting with a professional ecommerce website design and development agency like Engage. We can give you free advice on the ideal ecommerce setup and after talking to you we can provide a comprehensive ecommerce website proposal.
Let’s start growing online, together.
We’re passionate about ecommerce innovation and brilliant digital marketing ideas that bring it all together in beautiful online shopping experiences. If you are too, request a quote, or call us to get started.
