Growth in Online Sales
Increase in average purchase
Return on Ad Spend
About this Project
Growth is only as good as the base it is built on. Well-established florist, The Wild Bunch, challenged us to transform their enterprise into a sharp ecommerce performer. The journey started with the building of a feature rich website and continues with a massive 10x revenue growth.
Every metric that we followed shows that the testing and optimisation work at every level of the digital business is reaping benefits from that strong base.
Optimising the Gift-givers Unique Customer Journey
The custom-built ecommerce framework facilitates the special requirements of an online flower deliver store including delivery options based on time of day and sender’s details, customer not normally the receiver, and gift card and message options.
We even built an application for sending the customer a photo of their order before dispatch, because often they don’t get to see exactly what they are sending.
Our special ratings and reviews workflow, channels positive reviews direct to google and not so favourable comments direct to the store owner for customer follow-up (not that the Wild Bunch need that pathway).
Growth Marketing Services
Engage designed and developed this feature-rich site as part of a monthly Growth Marketing Services plan, which meant no hefty upfront costs for the client.
List building, segmentation and email marketing are key components of our integrated growth marketing strategies and enable The Wild Bunch to send the right messages to the right customers on an affordable and frequent basis.
The Wild Bunch site is integrated with payments, email marketing, marketing automation and our own OrderSnaps application.