B2C Website Development

NZCU Auckland ups the digital ante to generate loan applications

There was a time when credit unions might be considered old-school – not anymore. NZCU Auckland knew it was time to break the mould for the way their website design positioned them in the market. 

NZCU challenged Grand to position them more in tune with their banking and personal loan markets. This project pressed all the buttons in our resources stack:

  • Full website copy rewrite that explained what was in it for the customer rather than talking about “us”. 
  • Image-rich design that is warm and friendly while in keeping with NZCU’s binding brand identity.
  • Interactive tools and lead-gen forms to make it easy to contact NZCU.
  • A fully reworked Loan Application form to remove road blocks and reduce abandonment from applicants.
  • A heavy focus on Responsive Design to improve conversion from our large mobile-only market. 

And the new interactive and responsive website is just the beginning. NZCU Auckland recognise it as their base asset for measuring and improving KPIs from all their off-line and digital marketing efforts. Its permitting them to improve Adwords effectiveness, drive conversion-optimisation through better forms management and layer on Marketing Automation campaigns that nurture prospects and convert customers.

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