There was a time when credit unions might be considered old-school – not anymore. NZCU Auckland knew it was time to break the mould for the way their website design positioned them in the market. NZCU challenged Engage to position them more in tune with their banking and personal loan markets.
About This Project
Our approach was a fully copy rewrite that explained what was in it for the customer rather than talking about only the “us”.
Alongside Image-rich design that is warm and friendly while in keeping with NZCU’s binding brand identity, a heavy focus was put on crafting interactive tools and lead-gen forms to contact NZCU.
A heavy focus was put on Responsive Design to improve conversion from our large mobile-only market.
Fully reworked Loan Application forms removed any roadblocks and reduced abandonment form applications improving NZCU’s bounce rate by a staggering 58%.
With a mission to build Responsive Design, conversions rose significantly from our large mobile-only market. The new interactive and responsive website is just the beginning. NZCU regonise it as their base asset for measuring and improving KPIS from all their off-line and digital marketing efforts.
It’s permitting them to improve AdWords effectiveness, drive conversion-optimisation through better form management and layering on Marketing Automation campaigns that nurture prospects and convert customers.