B2B Website Development

Plan B ups the digital ante to generate leads

Plan B became New Zealand’s most recognised business continuity specialist because they invested in technology and provided innovative solutions and workflows.

They came to Grand to take that professional, contemporary positioning through to their website. Their previous website was showing its age and wasn’t providing the leads expected from their inbound marketing. So, we were tasked with:

  • Designing a website that reflected their professional brand positioning.
  • Clarified their Value Proposition to a medium to large enterprise business market.
  • Amplified their product and service offering through news, case studies and testimonials.
  • Future-proofed the site for further layering of features including lead generation and marketing automation.
  • Ensuring the site performed equally well on mobile as it did on desktop.    

We delivered all that and more – the Plan B website was developed using Craft CMS to provide a user-friendly CMS. Craft was built to be exceptionably scalable, to the point that even its own feature set can adapt to the scope of the project. The end-result is a fast loading website optimised for search and ready for generating leads and building more business for Plan B.

Ready to build something grand?

Let’s grab a coffee and see how we can help with your next brand, website or promotion.