22 August 2022 | Engage Digital

When it comes to building a website, the options can feel endless. In the past few years, we’ve seen an explosion in new design software and a surge of fresh ideas from the world of digital marketing. The result? A whole new generation of website builders that make it simpler than ever to create your own site.

These programs are not just for those with no technical know-how—they’re ideal for anyone who wants to build their first site or refresh an old one without hiring an expert designer. WordPress itself is an excellent example of how these builders can be used to create beautiful sites quickly and easily. With more than 60,000 plugins available and more than 200 themes on offer, there’s always something that will fit any taste or project. Here’s everything you need to know about using these tools as a WordPress site builder

What is a WordPress Website Builder?

Website builders, such as WordPress and Wix, are programs that can be used to create a website without requiring any technical know-how. These programs make it easy for anyone with a creative idea to create a site in a matter of minutes. In many cases, these websites can look more polished than those built by professional designers.

Many of the best website builders use HTML5 and CSS3. This is why you’ll find that they have an attractive interface and intuitive functionality—the design will stay modern even after years of updates. Website builders like these also allow you to quickly customize your site’s appearance with different fonts, colors, layouts, images, and other features all without having to learn code or hire someone who has knowledge in web design fields like graphic design or web development.

What’s the difference between a WordPress Website Builder?

A website builder is software that helps you design and build your website. There are a number of different programs out there, but WordPress is one of the most well-known options. A WordPress site builder integrates with WordPress to make designing a site effortless. It allows you to edit the theme of your site, add media, and manage pages on your site without needing to learn any coding skills or worry about hosting or domain names. It’s in this way that it can be used as a WordPress website builder.

You can also use these tools as a developer by using their program as a tool to create sites for clients or other projects that don’t require complex design solutions. You simply use the tools within the program you choose while working with client-provided files and save them on your computer when they’re ready for publishing.

As an example of how websites created with these tools function without any coding experience, consider Tumblr. By using Tumblr’s website builder, building your own blog has never been easier. With easy drag-and-drop interface, you have access to all the features that make Tumblr so popular—as well as some custom ones just for those who create their own blogs.

Why Use a WordPress Website Builder?

If you’ve been wanting to build your own website, but don’t want to take the time and money out of your budget for a professional web design service, a WordPress website builder can be a great option for you.

WordPress is an open-source content management system that’s been in use since 2003. It was originally designed as a blogging platform, but has grown quickly over the past decade and has become one of the most popular platforms on the internet.

With WordPress, anyone with some technical knowledge can learn how to create a professional-looking site at their own pace. Just by following a few tutorials, you could have your dream website up and running in no time! This means that if you have any ideas or simply want to refresh an existing site with new content—professional grade websites are accessible to all.

When it comes to building a website with WordPress, there are many options available. But the most important thing is understanding just what exactly makes this system so useful in creating great websites—it’s what sets it apart from other options like Squarespace or Weebly. The power of WordPress is its flexibility; with so many plugins and themes available, it’s possible for users to customize their sites into whatever they want them to be.

From design to delivery with WordPress website builders

When using a website builder, you will be able to spend more time on the creative process and less time worrying about technicalities. The design software will often take care of the coding for you, which frees up your time to focus on aspects like content and design.

You’ll also be able to easily update your site in the future. You won’t need to hire an expert designer or developer or worry about learning HTML and CSS—with a website builder, all the updates are done for you with just a few clicks. This makes it much easier for new changes to be made without having to pay someone else.

Finally, when using a website builder, there is no limit to what you can build. There are hundreds of ready-made themes that are available as well as thousands of plugins that offer innovative features and functions. This means that there is something available for any project idea you come up with without needing to start from scratch every time.

Pros of Using a WordPress Website Builder

The beauty of a WordPress website builder is that it’s not just for beginners. If you already know how to use WordPress, then you can use one of these tools to design your site quickly and easily. They also make it easy for those who don’t have any technical backgrounds to build a professional-looking site. For example, if you want to create an Instagram feed for your newsletter, there are web builders available that can be used in minutes to create beautiful galleries.

Another big benefit is the ability to create stunning websites without having to hire a designer or worry about the tech yourself. This allows you to focus on what matters most: your business’s mission and what makes your company unique. The builders also allow a whole new generation of entrepreneurs and small businesses the opportunity to create an online presence without breaking the bank or even hiring an expert designer.

Cons of Using a WordPress Website Builder

Using a WordPress website builder is not for everyone. It’s worth considering that you might have to give up some of the freedom and control that comes with creating a site from scratch. You might not even be able to totally customize the site without hiring designers or developers, which will make it harder for your business if you plan on selling products. If you choose to build your site using a WordPress website builder, you might find yourself with a basic site that doesn’t do much more than show off your content.

If you decide to create your own site from scratch, use these tips to improve the user experience:

Spending a little more upfront on design will help ensure your site looks professional and has a higher chance of converting visitors into customers.
Choose a unique name for your company and make sure it’s spelled right! (Note from Dan: Check spelling… seriously?)
Find people in the marketplace who can help you build out features that are unique to your business needs.

Final Words: Should You Use a WordPress Website Builder?

The answer to this question largely depends on the project you’re working on. For example, a website builder might be overkill if you want to build a fairly simple website with minimal customization and a basic layout. However, suppose you’re looking for something more in-depth and customizable with features like e-commerce, content management system (CMS), or mobile optimization. In that case, a WordPress website builder can help streamline the process and save money on design fees.

And by using WordPress as your site builder, you don’t have to worry about getting locked into any particular program. The WordPress software is open source and available to use for free. You also get access to thousands of other developers who are constantly adding new plugins that can help your site grow to meet your needs!

Starting an e-commerce business can be a challenging venture, but it doesn’t have to be. In this article, we’ll walk you through the 7 steps you need to take in order to launch your own e-commerce business. These will be the key concepts that will aid you as you build your start-up and help you set up your own shop sooner rather than later.

Before we get into the details, it’s important that you understand the ins and outs of launching an e-commerce business so that you don’t waste precious time and money. Read on to discover more about how starting an e-commerce business can help grow your brand, drive revenue, and create a steady income stream for your future.

What is an E-commerce Business?

E-commerce is the term for online shopping, similar to what you might find at a physical store. E-commerce businesses typically sell products or services and have a web page that can be found through search engines. These companies often enlist the help of a digital marketing agency in order to help them reach their target audience as efficiently as possible. If you’re wondering what it takes to start an e-commerce business, here are 7 key steps:

1) Understand Your Goals – First of all, it’s important that you understand your goals when starting an e-commerce business. Why do you want to start your own store? What is your target market? What are your main objectives? If you know these critical points before moving forward, you’ll be able to laser-focus your efforts on reaching those goals.

2) Research Your Target Audience – Once you know your goals, it’s time to research your target audience. You should also understand how they shop and what they like to buy so that you can create the perfect product for them. This will help maximize revenue and ensure that the most people see your product.

3) Create Product Ideas – Once you understand who would be interested in buying from your company, it’s time to figure out what kind of products would interest them the most and come up with product ideas based off of this information.

4) Plan Your Marketing Strategy – You need a plan if (note from Dan: the sentence ends here…?!)

How to Start an Ecommerce Business

Step 1: Create a business plan Before you launch your business, it’s important that you create a business plan. This will lay out all the key goals for your e-commerce business and what steps need to be taken in order to reach those goals. It’s also a great way to ensure that you are on the right track before spending any money or getting too far into the process.

Step 2: Develop a website Next, develop a website that is designed specifically for your e-commerce business. This will give your customers an idea of what they can expect when they shop with you. It’s important that this page is engaging and easy to use so that visitors stay on the site longer and purchase more products.

Step 3: Create social media accounts Social media is another key cog in online marketing for e-commerce businesses, but it is also one of the most difficult things to get started with. You need talented people who understand how to leverage these channels effectively if you want them to work for your company. Regardless of whether you hire someone or do it yourself, creating social media accounts will help you engage with potential customers on different platforms and build brand awareness in new ways.

Step 4: Set up shop on Shopify If you don’t have an established domain name, Shopify offers unlimited domains at no cost. With this service, setting up your start-up store won’t take much time at all! Plus (note from Dan: abruptly ends again!!!)

Step 1: Research and understand your market

The first step to starting an e-commerce business is doing your research. Find out what products and services are already in demand among your target audience. What’s the most popular item? What are their demographics? What are their tastes and preferences? Who are your competitors like? These questions help you get a better understanding of your market and which path you want to follow.

Next, figure out which other resources you need in order to launch your business. Do you need a website for your e-commerce store, or will you be using a platform such as Shopify or Bigcommerce? Do you need social media accounts, insurance, or storage space for products that will be sent from suppliers to buyers? For now, just focus on one step at a time without worrying about all the moving pieces.

Step 2: Build a solid foundation

Starting an e-commerce business is all about building a solid foundation. This includes setting up your website, coming up with a strong business name, and developing your brand identity. After you’ve figured out the basics, it’s time to start building your product line and getting the word out about your new venture. Keep in mind that at the beginning of your journey, you won’t make a lot of money. You’ll be investing quite a bit of time and effort into launching an e-commerce business before you see any return on investment (ROI). But remember: if you’re going to put in the work now, you could reap benefits down the road. It’s important to set realistic goals for yourself so that you can build momentum over time.

Step 3: Establish your brand voice and aesthetic

In order to stand out from the other e-commerce start-ups, you need to establish your brand voice and aesthetic. This means you have to be mindful of what people want, who your target audience is, and where they are located. If you are able to establish a strong brand message with a clear aesthetic, this will help increase revenue for your business. Your brand voice and aesthetic should also align with your brand values and mission statement so that there is no confusion in how you wish to portray yourself. If it doesn’t fit, then it won’t work!

Step 4: Design your site’s layout and platform

Designing your site’s layout and platform should be a top priority. You should think about how you want your store to look and function before beginning any coding or design work. For example, you might decide that you want your website to have a clean, minimalist aesthetic that uses white space and contrasting colours to draw the customer’s eye in, or you might want it to be bright and colourful with cartoon-like graphics.

You need to decide what kind of e-commerce experience you want your customers to have on your site. This will help determine the type of platform your site needs to use, such as an online store that lets customers browse products with a menu on one side and a checkout process on the other, or an e-commerce platform like Amazon where everything is on one screen.

After deciding what style you want for your website, create wireframes (or mockups) of how it will look when it’s finished. These mockups give designers a sense of what the final product will look like without having to build it from scratch. Once you have these approved by those in charge of designing your site, move into prototyping so that they can visualise the end product even better. Once you get all of this done, start building!

Step 5: Add products to your store

This is arguably the most important step in the process. It’s also the easiest. All you have to do is decide on a product, determine your price, and upload it to your store. Once that’s done, you can start driving traffic to your new e-commerce business. If you’re not sure where to start, try looking at items similar to what you want to sell and consider how they are priced.

You may be wondering how much money this will make for you when it comes to income. This all depends on how much time and effort you put into building your e-commerce business. But it’s safe to say that if you invest some time and energy into building up your website, social media presence, and learning about online marketing, then investing a little bit of money into creating products can be rewarding in the long run.

Step 6: Optimize your site for search and display ads

Next, you’ll have to decide what type of advertising campaigns you want to run on your website. You’ll need both search ads and display ads to generate revenue.

Display ads are banner advertisements, text links, or video advertisements that are shown on the web page. Because they are seen by customers who do not reach the site directly from a search engine result, they offer a high-quality CPC (cost-per-click) rate while providing a low CPM (cost-per-thousand impressions) cost. These ads show up more often than search ads on the same webpage because they can be targeted to specific audiences.

Search ad campaigns are very similar in nature to display ad campaigns but with one major difference: they appear in search engine results pages (SERPs). Since these particular ads are always visible on the SERP, they command a higher CPM cost than display ads.

Step 7: Track performance and make adjustments

Understanding the performance of your e-commerce business is vital. You will be able to see how well your business is performing and make adjustments if necessary. In order to track your performance, you’ll need to be able to track traffic, sales, inventory, and more. To learn more about tracking these metrics in Google Analytics or another tool tool of your choosing, check out our blog post on how to use Google Analytics for e-commerce.

As you continue to grow your business, we recommend that you set up a plan with key milestones that establish objectives for each quarter. These milestones should be specific and measurable goals that will provide you with insight into what worked and what didn’t work, allowing you to make changes as needed.

Ready? Let’s get started! (Note from Dan: Engage CTA needed here?)

Google is the king of search. It’s how people find information on the web, and as a result, Google has become the most important tool for businesses to find their audience. With Google’s search bar at the top of every user’s results page, it makes sense that Google dominates this market. In fact, they own over 90% of it!

And that’s not even taking into account their many other products such as Maps, YouTube, Android and Chrome Browser. For any business looking to get found online in today’s competitive marketplace, understanding how Google thinks is crucial.

Google knows what people are looking for, so if you can answer those questions with your content and keyword strategy—you have a better chance of showing up higher in searches. Below we’ll explain some strategies you can use to get more traffic from Google Search and rank higher for your keywords.

How to Rank on Google

There are a few ways to rank higher on Google. The first is to use their keyword planner tool, which is a free tool that allows users to input keywords and see how valuable they are. You can also use tools like SEMRush or Moz tools to get more accurate keyword data. Search engine marketing (SEM) is another great way you can achieve success by driving traffic back to your website.

Another strategy you can use is getting links from authoritative websites that Google values highly. This strategy improves the quality of your website’s backlink profile and gives you an edge in ranking for the keywords you’re targeting. As we’ve mentioned, having a well-rounded backlink profile will help you dominate online searches for your target keywords, which leads us to our last point!

One of the most important tips for ranking on Google is creating content that people want to read so that they’ll come back again and again with their search engine query. You need to make sure your content has good topic relevancy, it isn’t too long, and it’s updated regularly.

Finally, you need good site navigation so that visitors can easily find what they’re looking for quickly! If visitors don’t feel like they have time to explore your website because it’s too busy or complicated—they won’t stick around!

Google’s Core Results

First, it’s important to understand Google’s core results. If you want your website to rank on Google, you need to create content that improves the user experience, which is what Google looks for in all their search results. The goal of a search engine is to provide relevant information.

Google wants the most easy-to-find and relevant information they can find so they can improve the experience for their users. The easiest way to do this is by providing multiple answers and giving users more information than just one page or website.

One of the most important things to remember with Google’s core results is that they only show 10. In order for your site or business to be found, you need to be better than what 10? This doesn’t mean you should just spam your site trying tons of different keywords but rather focus on optimising for a few keywords that will get you the most traffic.

Google’s 3 Key Results Types

Google has 3 key results types. They are:

Direct Answer
Knowledge Graph
Knowledge Panes

Now, these 3 result types have different weights across the search engine, and Google also uses other signals to help determine what rank you’ll get in the search engine.

Direct Answers are the most closely related to your keyword, and they weigh heavily in your position on the search engine. In fact, they’re ranked by how many people search for them each month. So if you want to rank faster and more consistently, it’s important that you use your keyword in your content a lot and make sure it’s visible on the front page of Google Search.

Knowledge graphs are a new type of result that is appearing more frequently in searches now that we’re moving towards a knowledge-driven world where people will want answers from experts rather than just searching for keywords or information that might not be accurate or up-to-date. The advantage of using knowledge graphs is that you can show up when someone searches for something specific in relation to an expert guest on your website or blog, or social media account–which would then bring them back to your site to read more about their topic of interest!

Knowledge Panes are very similar to traditional websites with their own domain names, but instead of being called “www.” they’re called “knowledge.” They’re designed as a starting point for users who don’t know where else to search.

Google’s 4th result is its paid ads.

Google’s 4th result is its paid ads. Advertisers pay Google to be the top ad in their results, and it pays off! When you’re looking for a new venture, or are just launching an online advertising campaign, consider how much you’re willing to spend on your advertising. If you have a budget set aside, make sure to create a budget for your Google ads.

Your budget should include things like keywords that will generate traffic, target audience demographics to reach, and the maximum amount of impressions you’ll allow per day. This will give you more control over what gets shown in your ads and better chances of being seen by people searching for your keywords.

Tips for Ranking Higher in Google Search

Keyword Research – It’s important to know what people are searching for on Google. If you have a niche or industry that is competitive, then it can be difficult to rank #1. You need to identify your target keywords and know the search volume and competition levels.

Content Selection – Google looks at content heavily in their ranking algorithm. They do this to make sure they’re only showing people content that’s relevant and matches that person’s search terms. If you use SEO best practices, your website will be more likely to rank higher in Google Search results.

Internal Linking – Google ranks websites with high-quality content, so if your site has a lot of quality content, there’s a good chance it will rank higher in Google Search results. To increase your internal linking opportunities, consider linking out from all the pages on your site—not just specific pages that are relevant to your keyword research.

Page Optimisation – Page optimisation refers specifically to how well optimised each page is for search engines like Google. If you have optimised every page with keywords and other important information like “Related Searches,” then Google will give you points for optimising each page which increases your overall ranking power with the right amount of effort!

Title Tags – The title tag is the most important part of any webpage because Google uses it heavily in its ranking algorithm. So, if you want to get ranked higher on google searches, make sure your title tag includes the keywords you want people to search.

Rank high in Google for Local Demand

Google’s search algorithm has a lot of moving parts. As a result, Google uses many signals to determine the ranking of websites, sometimes even giving human beings the final say in what ranks where. One of the most important aspects that Google takes into account when determining rankings is relevance. In order to rank high for your keywords on Google, you need to be relevant to those searches.

What does this mean? Well, it means you want to make sure your content answers people’s questions about your products or services. You need to show the provider the information they are looking for. So if they type in ‘online marketing,’ you want to make your content as helpful as possible by providing valuable information and resources on how to get started with online marketing right away.

This strategy is especially useful for local businesses because people are searching locally first before looking nationally and internationally.

Rank higher in Google for Niche Demand

If you want to rank higher in Google for a specific keyword, you need to understand the needs of that niche. Consider what people are asking for, and then make sure that your content provides that answer. You can also try creating a list of potential keywords and then brainstorming ideas for how to optimise them.

Rank higher in Google for Brand/Keyword Demand

One way to rank higher in Google is by understanding the demand for your keywords. If there’s a lot of demand for your keyword, then you have more chance of ranking higher.

In this case, you would need to create content that answers the questions people are searching for in order to rank higher. This means you want to answer these questions with the best possible information and use powerful words that show up on page one for high-demand keywords. In addition, you can also include common misspellings and synonyms of your keywords as long as they fit into your on-page SEO efforts.

Another strategy to increase your chances of ranking in Google is by creating a blog. Blogs are becoming more and more popular with search engines because they help users find what they are looking for quickly and provide relevant information about topics they care about.

Additionally, blog posts typically get shared on social media platforms like Facebook, Twitter and LinkedIn. And when it comes to rankings in Google, it’s important to remember that blogs tend to rank better than websites because people are looking for quick answers rather than large volumes of content.

Conclusion

A well-planned SEO strategy can provide your business with a steady stream of qualified leads. With proper SEO, your business will be able to rank on Google and get the most traffic possible. But success doesn’t come without effort. Here are some tips to help you get started.

Day: 22 August 2022